Top 5 Social Apps on Android in Ireland Q4 2023

In Q4 2023, the performance of the top 5 social apps on Android in Ireland showcased varied trends in downloads, revenue, and active users. Here's a detailed look at how TikTok, Threads, Instagram, Facebook, and Reddit performed.

TikTok saw a notable fluctuation in weekly revenue, peaking at around $36.9K in late October and experiencing a dip to $27.8K in the final week of December. Weekly downloads varied, with a significant rise to 9.1K during Christmas week. Active users remained robust, consistently around 740K to 770K, peaking at 790K at the end of October.

Threads had a strong start in December, with downloads reaching approximately 16.3K in mid-December. Active users showed a rapid increase, from 14K in early December to nearly 37K by the end of the month, indicating growing engagement.

Instagram maintained steady weekly revenue, with a slight peak at around $2.6K in mid-December. Downloads were consistent, with a peak of about 3.2K in the last week of December. Active users hovered around 790K to 810K throughout the quarter, showing stable user engagement.

Facebook recorded a moderate weekly revenue, peaking at $2.4K in early December. Downloads were steady, reaching up to 2.9K in the Christmas week. Active users showed a minor decline from 1.22M in September to 1.19M by the end of December, indicating slight fluctuations in user engagement.

Reddit had minimal revenue, with a peak of $282 in late October. Downloads were stable, with a slight peak at 1.6K in the last week of December. Active users increased from 154K in late September to nearly 178K by the end of December, showing a positive trend in user engagement.

For more detailed insights and data, visit Sensor Tower.